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Category: Blog

Tips for Social Media Campaigns

5 Essential Steps for Planning and Launching Successful Social Media Campaigns Social media campaigns are a powerful way to reach and engage with your audience, increase brand awareness, and drive conversions. However, planning and launching successful social media campaigns requires careful strategy, execution, and evaluation. In this post, we’ll discuss 5 essential steps for planning […]

Verifying Your Google My Business

Why Verifying Your Google My Business Profile is Essential for Local SEO Google My Business (GMB) is a free tool that allows businesses to manage their online presence across Google, including search and maps. By creating and verifying your GMB profile, you can provide accurate information about your business, attract more customers, and improve your […]

Improve your LinkedIn profile

5 Tips to Optimise Your LinkedIn Profile and Boost Your Professional Brand Are you looking to strengthen your professional brand and network on LinkedIn? With over 760 million users worldwide, LinkedIn is a powerful platform to connect with industry leaders, showcase your skills, and attract new career opportunities. However, simply having a LinkedIn profile is […]

Tracking and Measuring Your Digital Marketing Results: Why It Matters

Tracking and Measuring Your Digital Marketing Results: Why It Matters In the ever-evolving digital marketing landscape, it’s important to have a strategy that is not only effective but also able to evolve and improve over time. One of the key components of a successful digital marketing strategy is tracking and measuring your results. By using […]

Shining the Light on Allied Suppliers – Hansen Media

This month we are shining the light on allied supplier, Hansen Media, a Mackay local media production company owned and operated by industry veteran, Vaughn Hansen. Mackay Media Production specialist, Vaughn has worked in the media production industry for over 30 years. He spent the first 28 years of his professional career as a creative […]

Is your business branding consistent?

Consistent branding means making sure all your marketing tactics work together in synergy. That is logos, signage, social/digital media, traditional media, merchandise, uniforms, etc. Below are a few tips on how to maintain brand consistency which in turn will help to build your audience, strengthen your reputation and ultimately, grow your business. Become Memorable. Consistency […]

Is radio still an effective form of advertising?

Yes! Radio is and will continue to be a strong and effective advertising channel for businesses. The biggest advantage of radio is its immediacy. It’s a broadcast medium that can be accessed anywhere, anytime, by anybody, and can influence buying decisions right up to the last minute of purchase. The engaging and social nature of […]

5 things you should focus on for marketing success

  “Behind every great marketing success story is a great business.” Focusing on the internal workings of your business is fundamental to making your marketing campaigns work. Examples of some of the most admired companies for this include Apple, Google, Coffee Club, Coca Cola, McDonalds, IBM, Facebook, Virgin, Hilton and Aussie, to name just a […]

The #1 mistake businesses make with social media

You’ve been at this social media gig for a while now. You have posts scheduled every day with awesome captions, and everything is published at peak times. You’ve got this. But wait… Why you aren’t seeing any engagement on your posts? How come your sales haven’t skyrocketed yet? Is that crickets you can hear when […]