Why Video Marketing is Essential in 2026
If you’re still weighing up whether video deserves a proper spot in your marketing budget, the market has already answered that question. Nine in ten businesses now use video as a core marketing tool. It isn’t a “nice to have” anymore, it’s the baseline. At Bright Light Marketing, we see this play out firsthand through […]
Maximise Your Online Presence with Instagram’s New Bio Link Feature
Exciting news for all Instagram users – the platform has just released a new feature that allows us to add up to five clickable links in our profile bio. This is a big deal because before this update, we were only able to add one clickable link. This feature is particularly useful for businesses and […]
Tips for Social Media Campaigns
5 Essential Steps for Planning and Launching Successful Social Media Campaigns Social media campaigns are a powerful way to reach and engage with your audience, increase brand awareness, and drive conversions. However, planning and launching successful social media campaigns requires careful strategy, execution, and evaluation. In this post, we’ll discuss 5 essential steps for planning […]
Verifying Your Google My Business
Why Verifying Your Google My Business Profile is Essential for Local SEO Google My Business (GMB) is a free tool that allows businesses to manage their online presence across Google, including search and maps. By creating and verifying your GMB profile, you can provide accurate information about your business, attract more customers, and improve your […]
Improve your LinkedIn profile
5 Tips to Optimise Your LinkedIn Profile and Boost Your Professional Brand Are you looking to strengthen your professional brand and network on LinkedIn? With over 760 million users worldwide, LinkedIn is a powerful platform to connect with industry leaders, showcase your skills, and attract new career opportunities. However, simply having a LinkedIn profile is […]
Tracking and Measuring Your Digital Marketing Results: Why It Matters
Tracking and Measuring Your Digital Marketing Results: Why It Matters In the ever-evolving digital marketing landscape, it’s important to have a strategy that is not only effective but also able to evolve and improve over time. One of the key components of a successful digital marketing strategy is tracking and measuring your results. By using […]
Maximising Your Facebook Presence in 2023: Understanding the News Feed Algorithm
Facebook remains the most accessed social media platform in the world, with almost 2 billion people logging into the app every day. With so much potential reach, it’s crucial for brands to understand the Facebook News Feed algorithm and how to optimise their in-app presence. The Facebook News Feed algorithm is underpinned by three key […]
Pinterest Now up to 450 Million Active Users
Pinterest has posted its Q4 and full-year earnings for 2022, and the results show a steady increase in both users and revenue. The platform added five million active users, with most of them coming from Europe, which is a positive sign for the company. Pinterest lost users in early 2021 after the COVID-induced boom in […]
Leveraging the Power of Radio in the Digital Age: The Intersection of World Radio Day and Digital Marketing
World Radio Day is celebrated every year on February 13th to acknowledge the role that radio plays in bringing people together and promoting peace and understanding. In an increasingly digital world, it’s important to understand the impact that traditional media such as radio has on our lives, and how it can be leveraged in digital […]
The Importance of Video Content in Digital Marketing
Video content is becoming increasingly important in the digital marketing landscape. With platforms like YouTube and TikTok offering new ways for businesses to engage with their audience, video is quickly becoming a key component of any comprehensive digital marketing strategy. According to a study by HubSpot, 54% of consumers want to see more video content […]