Digital Advertising is a very cost-effective, efficient tool to specifically target potential customers. It works by using Internet-based advertising tools to research, manage, track, analyse and improve online advertising campaigns.
What is Digital Advertising?
Google Ads
Get seen by customers when they’re searching for businesses like yours on Google Search and Maps. Encourage future clicks to your website or calls to your business.
Email Marketing
Email marketing involves sending various types of content to a list of subscribers via email. This content can serve to generate website traffic, leads, or even product signups.
SEO
SEO helps increase visibility in the organic search results that appear on Google. It helps businesses rank more pages higher in SERPs (Search Engine Result Pages.) And in turn, drive more visitors to the site, increasing chances for more conversions.
Why Digital Advertising?
Digital advertising can be personalised to maximise relevance to your target customer. This, in turn, maximises conversion rates. Being digital means you can track virtually every step your customer makes in relation to your ad. In summary, this allows you to achieve an extremely cost-effective ROI.