When it comes to running Google Ads, businesses have the option to either run their campaigns for a longer period of time with a smaller budget, or a shorter period of time with a bigger budget. So, which approach is best for your business? The answer to that question depends on a number of factors, and both approaches have their own benefits.
Running Google Ads for a Longer Period of Time with a Smaller Budget
One of the main benefits of running Google Ads for a longer period of time with a smaller budget is that it provides a consistent and stable presence in the marketplace. By gradually building up your brand recognition over time, you can expect a better return on investment (ROI) in the long run. This approach also allows you to continually test and optimize your ads to maximize their performance, which can help you make the most of your budget and reach your target audience more effectively.
Running Google Ads for a Shorter Period of Time with a Bigger Budget
On the other hand, running Google Ads for a shorter period of time with a bigger budget can be a good approach if you need to generate quick results. For example, if you have a short-term promotional campaign, a product launch, or a limited time offer, a larger budget can help you reach a larger audience and maximize your reach in a shorter amount of time.
The Right Approach for Your Business
In both cases, it’s important to monitor and adjust your campaigns based on their performance to optimize your results and get the most out of your advertising budget. The right approach for your business will depend on your advertising goals, budget, and target audience.
